Business on Your Terms: Embracing Neurodiversity with Casey Jourdan
At Lift Business Resources, we believe the best way to grow is to Lift the Gate—to open the door to real conversations that help business owners thrive. In our latest interview, we sat down with coach and content creator Casey Jourdan, who helps late-diagnosed ADHD women build lives—and businesses—that truly work for them.
With both professional training in mental health and lived experience with ADHD, PTSD, and a traumatic brain injury, Casey brings a unique perspective to the challenges and possibilities that come with being neurodivergent in the business world.
The Rise in ADHD Diagnoses for Women
One of the most powerful topics we explored was the surge in late ADHD diagnoses among women. Casey explained that many of her clients spent decades masking symptoms, only to realize in their 30s, 40s, or even 60s that ADHD might explain so much of their life experience.
Social media, the pandemic, and the breakdown of traditional work routines helped bring clarity for many. But with that diagnosis often comes grief—grief for what could have been if they had known sooner.
Rebuilding Systems that Actually Work
Many of Casey’s clients are entrepreneurs, and one of the biggest challenges she sees is trying to run a business modeled after neurotypical expectations—9-to-5 schedules, color-coded content calendars, hustle culture. It doesn't work for everyone.
A big part of her coaching work centers around overcoming hustle culture and letting go of the pressure to constantly be “on.” Instead, she encourages clients to work with their natural energy patterns. Whether that means shifting working hours, simplifying systems, or ditching rigid planning tools, the focus is always: what actually works for you?
Strengths of the ADHD Brain
Casey is passionate about helping people rediscover their strengths—often buried under years of "shoulds." Whether it's a natural ability to connect others, think outside the box, or bring creative energy to a team, those strengths can become the cornerstone of a sustainable business.
She recommends looking for through-lines in your life: What jobs lit you up? What roles did you love? The answer is often hiding in plain sight.
Supporting Neurodivergent Entrepreneurs
Casey also shared advice for business leaders: you don’t need to fully understand neurodivergence to support it. Creating space for people to fidget, stand during meetings, or break away from traditional workflows can make a huge difference in helping neurodivergent employees or clients thrive.
Want to Hear More?
Watch the full interview with Casey Jourdan on our YouTube channel. Lift the Gate isn’t just a series—it’s a mindset. By listening, learning, and lifting each other up, we all win.
