Unlocking Business Growth: How Executive Assistants and Delegation Drive Success
Why Delegation is the Key to Scaling Your Business
As business owners, we wear multiple hats — sales, client management, marketing, finance — the list goes on. But what if the key to growth isn’t doing more, but doing less? This is where executive assistants and strategic delegation come into play.
I recently spoke with Lisa Crilley Mallis, the founder of Impactive Strategies, a firm dedicated to helping business owners maximize their impact by focusing on what they do best. We explored the crucial role of delegation and how identifying your Zone of Genius can be the game-changer your business needs.
What is Your Zone of Genius?
Coined by author Gay Hendricks in The Big Leap, your Zone of Genius is the space where your skills, passions, and talents align. It’s the work that feels effortless, the activities that energize you, and the areas where you create the most value.
Unfortunately, many business owners spend too much time in their Zones of Competence or even Incompetence — handling tasks that a virtual executive assistant could manage more efficiently. This is where delegation becomes essential.
How to Delegate Tasks Effectively
Effective delegation is not about handing off random tasks — it’s a strategic process that allows you to focus on high-value activities while ensuring your business runs smoothly.
During our conversation, Lisa highlighted three key steps to delegating with confidence:
1. Identify Tasks to Delegate
List everything you do in a week.
Highlight the tasks that don’t require your unique expertise and could be handled by someone else.
Common delegation opportunities include email management, scheduling, bookkeeping, and customer inquiries.
2. Find the Right Support
Whether it’s hiring a virtual executive assistant or outsourcing specific functions, having the right person in place is crucial.
Look for skills, reliability, and alignment with your business needs.
3. Empower and Trust
Provide clear communication and documented processes to make delegation seamless.
Trust your team, provide guidance when needed, and allow them to take ownership.
Why an Executive Assistant is a Growth Strategy
Whether you’re a solopreneur, a small business owner, or a growing company leader, understanding the power of delegation can transform how you work.
Reduce Burnout – Free up mental energy by eliminating repetitive tasks.
Focus on Strategy – Spend more time on big-picture goals and growth.
Increase Productivity – Let a virtual executive assistant handle admin work while you scale.
Serve Clients Better – More availability to focus on customer relationships.
The more you lean into your Zone of Genius and delegate tasks strategically, the greater your business impact will be.
Take Action Today!
Ready to delegate smarter? Start small — delegate one task this week and see how it transforms your productivity. Your future thriving business will thank you!
Watch the Full Interview
Are you interested in learning more about delegation and your Zone of Genius? Check out our episode of Lift the Gate with Lisa Crilley Mallis and shift your mindset from “I have to do it all” to “I get to focus on what I do best.”
What You’ll Learn in Our Interview:
Common delegation challenges business owners face.
How to identify what to delegate so you can focus on high-impact work.
Real-world examples of how business leaders successfully transitioned into their Zone of Genius.
Practical steps to build a culture of trust and efficiency in your business.
Want to explore how an executive assistant can help? Let’s discuss how the right support can free you up to grow your business!
